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Who we are

Panaly Consulting is a boutique consulting firm, founded by Rana Haddad and Rafi Tavitian in 2007, following a working career in the Business Advisory Divisions of two of the renowned Big Four Consulting firms.

By bringing together a complementary mix of backgrounds and cultures, Panaly aims to offer unchartered results in the fields of market research, feasibility studies, business plans, valuations, strategy consulting and coaching.

Based in Dubai, Panaly provides its services throughout the region including the UAE, other GCC countries (Oman, Kuwait, Bahrain, Saudi Arabia and Qatar), and the Middle East countries.

Our aim is to offer you the best advice through a perfect mix of solutions that will support you in identifying the most efficient path to your goals.

Panaly strives to be a strategic key that helps you in achieving your objectives.

At Panaly, we value:

Synergy: our symbiotic interaction with our clients to create optimum strategic solutions.

Quality of Service: meeting or exceeding our clients' expectations.

Value: a mission can take place if our clients benefit from it.

Integrity and Ethics: are some of the most important values in every services firm.

Confidentiality and Trust: preserve and protect the results of every project.

Transparency: full, clear and timely disclosure of the "How, What and Why" of our business practices.

+971 55 6087110

Co-founder of Panaly Consulting, Rana Haddad brings a decade of experience in market research, strategic planning and feasibility studies across the Middle East region. Since its inception, Rana has been in charge of the development and management of key accounts for Panaly.

Rana's experience spans manufacturing, education, trading, real estate, hospitality and retail, and covers the range from SME startups in the UAE to multinational corporations operating in the Middle East.

Previously Rana was employed at the Real Estate and Hospitality Business Advisory Services department at Ernst & Young in Dubai and the Consulting division of Deloitte & Touche M.E. in Dubai. She holds a BBA in Finance from the American University in Dubai, UAE. Rana speaks English, Arabic and French.


+971 55 6087122

Rafi Tavitian, one of Panaly Consulting's founding partners, brings to Panaly a broad range of expertise and practical experience in market analysis and strategy consulting. Rafi's areas of specialization include feasibility studies, strategy and coaching.

Since Panaly's inception, Rafi has been actively involved in providing innovative advisory solutions to a variety of clients ranging from entrepreneurs to large multinational corporations. Within Panaly, Rafi's special focus has been on ensuring client satisfaction and exceeding client expectations beyond the pre-planned scope.

Rafi holds an MBA from Essec Business School – Cornell University and was previously employed in the Business Advisory Division of Ernst & Young. Rafi is fluent in English, French, Spanish and Armenian.

Market Research Market Research

Market Research

Market intelligence gathered from market research is a crucial aspect of strategic decision making.

Primary and secondary market research tools employed by Panaly Consulting include:

  • In depth interviews
  • Focus groups
  • Mystery shopping
  • Face to face surveys
  • Online surveys
  • Telephone surveys
  • Desktop research

Market research tools provided by Panaly can be utilized to understand, among others, the following:

  • Market trends and potential
  • Supply and demand
  • Existing competitors
  • Optimal location for the setup of a business
  • Customer satisfaction
  • Brand awareness
  • Evaluation of existing operations and service
  • Risks and threats in the market
  • Opportunities in the market
  • Macro-environmental factors affecting a business

Panaly Consulting has the ability of providing its market research services across the UAE, GCC and Middle East.

Feasibility Studies, Valuations
and Business Plans
Feasibility Studies, Valuations and Business Plans

Feasibility Studies, Valuations
and Business Plans

Panaly Consulting can answer questions such as "Will the project succeed?", "What is the value of an existing business?" and "What is the anticipated return on the investment?" through feasibility studies, valuations and business plans.

Prior to investing in a business, it is important to understand the potential risks and returns of the project. Based on the results of the market research, Panaly Consulting utilizes a variety of tools to analyze the financial feasibility of a project and thus, the potential success of a project based in the UAE, GCC and Middle East.

In preparing a feasibility study, valuation or business plan, Panaly Consulting applies the following tools:

  • Financial modelling
  • Revenue projection
  • Cost estimates
  • Financial statement projection
  • Financial statement analysis
  • Capital budgeting
  • Return analysis
Strategy Consulting Strategy Consulting

Strategy Consulting

In today's highly competitive world, strategic decision making is crucial in optimizing the success of any organization.

Panaly Consulting's strategic consulting services, which are offered in the UAE, GCC and Middle East, involve a three-step formulation plan that aims to answer "Where are you now"?", "Where do you want to go?" and "How should you get there?".

In order to assist with strategic decision making, Panaly Consulting can provide an assortment of services including the following:

  • Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
  • Marketing plan
  • Strategy plan
  • Policies and procedures
  • Negotiations and mediations

Coaching and Training Coaching and Training

Coaching and Training

Our role, as an individual, can occasionally be unclear and not provide us with the satisfaction we look for resulting in a sensation of being lost.

Generally, we all have the soft and technical skills to be who we want to be but sometimes have difficulty getting there.

Through its coaching services, Panaly Consulting can guide you through phases and stages of your career or business cycle to assist you in defining and achieving your objectives.

Panaly Consulting offers executive and business coaching services across the Middle East including the UAE and GCC.

Some of the executive and business coaching services offered by Panaly Consulting include:

  • Organizational coaching
  • Leadership coaching
  • Career coaching
  • Management coaching
  • Team facilitation
  • Strategy coaching

Investor Search Investor Search

Investor Search

Need finance for a potential project?

Projects, whether small startups or large scale developments, may require to raise capital from outside sources such as third party investors, finance houses and banks.

Through its investor search services and its growing network of strategic clients and partners, Panaly Consulting can aid businesses and entrepreneurs in raising capital for potential projects by putting them in touch with interested investors.


Looking for investment opportunities?

Panaly Consulting has access to a network of exciting investment opportunities and can aid interested investors in identifying investment opportunities according to their preferences and criteria.

Insights and news

Information to insights: Big data’s impact on the market research world

13 November, 2013

There is little in the market research industry currently bigger than big data. According to Wipro, big data is defined as data that is too large, complex and dynamic for any conventional data tools to capture, store, manage and analyze. If used correctly, big data allows analysts to spot trends, offer insights and create value and innovation much faster than conventional methods of market research. Big data tends to be gathered by extracting information online through specialized software. Many things we use produce big data: the music we listen to on our iPod, the books we read on our tablets and the things we place in our online shopping cart. Data can also be gathered through chips.  Cities such as Songdo in South Korea, are being built with chips installed into multiple facets of the city in order to better monitor activity. Children will wear bracelets with sensors so they can be located if they ever go missing, and streetlights will adjust themselves according to how many people are detected outside. Once big data is gathered, data scientists make sense of the information gathered and create insights that are used to drive business growth.  Currently, the estimated amount of big data gathered and stored in the Middle East is 200 petabytes (PB) as compared to 400 PB in Japan, 2,000 PB in Europe and 3,500 PB in North America (a PB is approximately 1,048,576 Gigabytes). 

There are three main reasons why big data has exploded as of 2012 and 2013. Firstly, mass digitalization allows us to monitor products and consumers in real time through the use of radio frequency identification (RFID) technology. Thus, a kettle can now be monitored by the manufacturer to see how many cups of water are being boiled per household per day. Though RFID technology has existed since around the 1970’s, until recently, it had been too expensive to use on a large scale. Secondly, social media platforms allow us to post an overwhelming amount of information about ourselves every day. From sharing an opinion on Twitter to sharing a picture of a meal on Instagram, we as consumers have the tools to create a digital version of ourselves. Thirdly, and probably the most important reason for big data’s explosion, is that we now have systems and software that allow us to access, store and analyze huge volumes of unstructured data (e.g. company logos, and emails and information from social media platforms). Historically, this data has been difficult to store due to its large volume and the high frequency at which the new data is generated. 

Big data benefits businesses: The amount of data that can be gained through big data is massive. The sheer volume of the data is beneficial as it allows companies to make more statistically accurate decisions based on much larger sample sizes. Though other traditional forms of market research may offer a more tailored approach to generate insights, the holistic profile of a consumer that big data has created has proven to be more useful in understanding the consumer. For example, a survey might provide an answer to a question but big data will provide more information as to why the person may feel that way, without asking why. It must be noted however, that more data does not always necessarily translate into more knowledge. In fact many companies run the risk of being overwhelmed by all the data that they are being presented with. However, as long as companies are able to translate the big data into understandable chunks, insight can be generated by data scientists.

Big data benefits consumers: Big data also allows hyper-personal customization. This is particularly important in industries such as the online retailing industry since technology is making purchasing decisions more transparent. Future retailers are predicted to understand consumers through their social network conversations, past purchase habits and smart phones and then use this information to gauge how close a customer is to making a purchasing decision. Should a customer be detected as close to a purchase decision, special packages and bundles may be offered as an incentive to buy. This benefits consumers as they receive a highly personalized  shopping experience. Additionally, businesses benefit through increased sales.  Another example of how big data benefits consumers is smart routing which uses real life traffic feed to provide the fastest and least congested route. By providing our personal-location data, we save time and petrol on the road. 

Big data benefits management: As businesses create and store more digital data, they can collect more accurate information on their employees and their inventories. In fact, some companies are leveraging their ability to collect and analyze big data to make better management decisions, such as in the hiring process. As an example, management of a particular call center figured it needed to hire 1,000 people to have half of them stay. Using big data, they were able to reduce the number of initial hires to 800 instead and save both time and money. Additionally, an Evolv report found that those who gave the ‘correct’ answer to questions asked of them in an interview, were more likely to do the opposite. For example, individuals who said they always follow rules were approximately 67% more likely to be fired for rule breaking and left their jobs 10% earlier on average as well. Big data on the other hand would highlight the true meaning behind the findings and prompt for different hiring practices, as simply asking someone yes or no behavioral questions is not always the best practice.

However, big data does have its drawbacks. Big data relies upon the fact that everyone uses the internet or has a smart phone which is simply not true. Missing out on gathering data about the consumers who are not active on the internet decreases the effectiveness of big data; although other methods of market research may still be carried out to gather information. Additionally the more information consumers provide about themselves, the greater the opportunity for the information to be misused. Ultimately it is up to the consumers to decide whether the tradeoff between their privacy and the benefits that they might receive are equal or not.

Overall, by collecting and storing big data, companies are able to create better products, a better work force and better consumer customization tactics. Big data is transforming the world we live in and the way we live our life. It is exciting to think about what might come next. In order to keep with global trends, companies in the Middle East must be prepared to invest into systems and platforms that enable big data to be broken down and analyzed. If not capitalized upon, not only will companies be left behind, they will also miss out on the benefits big data offers businesses, consumers and management. In addition to the Middle East’s issue of storing the data, it faces additional challenges; a society that values their privacy and censorship in some parts of the region (both of which may limit what individuals say online). But will this limit big data’s success in the Middle East? 

Welcome to our new website!

08 April, 2013

News - 1 The Panaly team is proud and excited to welcome you to our newly designed website. We hope this website will serve as a rich source of information and help you in gaining a better understanding of us and what we do.

We are always open to your comments, so please do not hesitate to contact us even if it is just to let us know what you think of our new website. The Panaly team can be reached at

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Careers with
Panaly Consulting

We welcome applications from candidates interested in full-time and part-time positions including internships and freelance opportunities.

If you are interested in joining us, please email your CV and cover letter to

Contact us

Panaly Consulting JLT
2506 Liwa Heights Tower
Jumeirah Lake Towers
Cluster W
Exit 32, Sheikh Zayed Road
P.O.Box 283027 
Dubai, UAE

Telephone: + 971 (0) 4 4472552