Market Research

Strategy Consulting

Feasibility Studies, Valuations and Business Plans

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Who we are

Panaly Consulting is a boutique consulting firm, founded by Rana Haddad and Rafi Tavitian in 2007, following a working career in the Business Advisory Divisions of two of the renowned Big Four Consulting firms.

By bringing together a complementary mix of backgrounds and cultures, Panaly aims to offer unchartered results in the fields of market research, feasibility studies, business plans, valuations, strategy consulting and coaching.

Based in Dubai, Panaly provides its services throughout the region including the UAE, other GCC countries (Oman, Kuwait, Bahrain, Saudi Arabia and Qatar), and the Middle East countries.

Our aim is to offer you the best advice through a perfect mix of solutions that will support you in identifying the most efficient path to your goals.

Panaly strives to be a strategic key that helps you in achieving your objectives.

At Panaly, we value:

Synergy: our symbiotic interaction with our clients to create optimum strategic solutions.

Quality of Service: meeting or exceeding our clients' expectations.

Value: a mission can take place if our clients benefit from it.

Integrity and Ethics: are some of the most important values in every services firm.

Confidentiality and Trust: preserve and protect the results of every project.

Transparency: full, clear and timely disclosure of the "How, What and Why" of our business practices.

+971 55 6087110

Co-founder of Panaly Consulting, Rana Haddad brings a decade of experience in market research, strategic planning and feasibility studies across the Middle East region. Since its inception, Rana has been in charge of the development and management of key accounts for Panaly.

Rana's experience spans manufacturing, education, trading, real estate, hospitality and retail, and covers the range from SME startups in the UAE to multinational corporations operating in the Middle East.

Previously Rana was employed at the Real Estate and Hospitality Business Advisory Services department at Ernst & Young in Dubai and the Consulting division of Deloitte & Touche M.E. in Dubai. She holds a BBA in Finance from the American University in Dubai, UAE. Rana speaks English, Arabic and French.


+971 55 6087122

Rafi Tavitian, one of Panaly Consulting's founding partners, brings to Panaly a broad range of expertise and practical experience in market analysis and strategy consulting. Rafi's areas of specialization include feasibility studies, strategy and coaching.

Since Panaly's inception, Rafi has been actively involved in providing innovative advisory solutions to a variety of clients ranging from entrepreneurs to large multinational corporations. Within Panaly, Rafi's special focus has been on ensuring client satisfaction and exceeding client expectations beyond the pre-planned scope.

Rafi holds an MBA from Essec Business School Cornell University and was previously employed in the Business Advisory Division of Ernst & Young. Rafi is fluent in English, French, Spanish and Armenian.

Market Research Market Research

Market Research

Market intelligence gathered from market research is a crucial aspect of strategic decision making.

Primary and secondary market research tools employed by Panaly Consulting include:

  • In depth interviews
  • Focus groups
  • Mystery shopping
  • Face to face surveys
  • Online surveys
  • Telephone surveys
  • Desktop research

Market research tools provided by Panaly can be utilized to understand, among others, the following:

  • Market trends and potential
  • Supply and demand
  • Existing competitors
  • Optimal location for the setup of a business
  • Customer satisfaction
  • Brand awareness
  • Evaluation of existing operations and service
  • Risks and threats in the market
  • Opportunities in the market
  • Macro-environmental factors affecting a business

Panaly Consulting has the ability of providing its market research services across the UAE, GCC and Middle East.

Feasibility Studies, Valuations
and Business Plans
Feasibility Studies, Valuations and Business Plans

Feasibility Studies, Valuations
and Business Plans

Panaly Consulting can answer questions such as "Will the project succeed?", "What is the value of an existing business?" and "What is the anticipated return on the investment?" through feasibility studies, valuations and business plans.

Prior to investing in a business, it is important to understand the potential risks and returns of the project. Based on the results of the market research, Panaly Consulting utilizes a variety of tools to analyze the financial feasibility of a project and thus, the potential success of a project based in the UAE, GCC and Middle East.

In preparing a feasibility study, valuation or business plan, Panaly Consulting applies the following tools:

  • Financial modelling
  • Revenue projection
  • Cost estimates
  • Financial statement projection
  • Financial statement analysis
  • Capital budgeting
  • Return analysis
Strategy Consulting Strategy Consulting

Strategy Consulting

In today's highly competitive world, strategic decision making is crucial in optimizing the success of any organization.

Panaly Consulting's strategic consulting services, which are offered in the UAE, GCC and Middle East, involve a three-step formulation plan that aims to answer "Where are you now"?", "Where do you want to go?" and "How should you get there?".

In order to assist with strategic decision making, Panaly Consulting can provide an assortment of services including the following:

  • Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
  • Marketing plan
  • Strategy plan
  • Policies and procedures
  • Negotiations and mediations

Investor Search Investor Search

Investor Search

Need finance for a potential project?

Projects, whether small startups or large scale developments, may require to raise capital from outside sources such as third party investors, finance houses and banks.

Through its investor search services and its growing network of strategic clients and partners, Panaly Consulting can aid businesses and entrepreneurs in raising capital for potential projects by putting them in touch with interested investors.


Looking for investment opportunities?

Panaly Consulting has access to a network of exciting investment opportunities and can aid interested investors in identifying investment opportunities according to their preferences and criteria.

Insights and news

Careers with
Panaly Consulting

We welcome applications from candidates interested in full-time and part-time positions including internships and freelance opportunities.

If you are interested in joining us, please email your CV and cover letter to

Contact us

Panaly Consulting JLT
2506 Liwa Heights Tower
Jumeirah Lake Towers
Cluster W
Exit 32, Sheikh Zayed Road
P.O.Box 283027 
Dubai, UAE

Telephone: + 971 (0) 4 4472552